News for 'Marketing Campaign'

'Atmanirbhar Bharat' should not result in protectionism: Rajan

'Atmanirbhar Bharat' should not result in protectionism: Rajan

Rediff.com7 Oct 2020

Observing that it is not yet clear to him what the government means by 'Atmanirbhar Bharat', Rajan said if it is about creating an environment for production, then it is a re-branding of the Make in India initiative.

''Every businessman fears enforcement agencies'

''Every businessman fears enforcement agencies'

Rediff.com17 Sep 2019

'Everybody fears them and rightly so. Who in his right senses wouldn't fear these agencies?' 'They can take away everything in seconds with near zero recourse to law.'

From Microsoft to Jackfruit 365!

From Microsoft to Jackfruit 365!

Rediff.com22 Oct 2020

'I knew there was a huge business opportunity, but it was Dr Kalam who made me jump into it as an entrepreneur.'

Festivities behind surge in Covid cases in Delhi: Govt

Festivities behind surge in Covid cases in Delhi: Govt

Rediff.com2 Nov 2020

While the new COVID cases and total active cases are going up, the administration is focusing on testing, contact tracing and treatment.

Dettol makes a clean sweep

Dettol makes a clean sweep

Rediff.com3 Sep 2015

Dettol is the leader in the anti-septic liquid category.

Once again! Coca-Cola spins the wheel

Once again! Coca-Cola spins the wheel

Rediff.com2 Nov 2015

The company has done a lot to promote 'Open Happiness'.

Was Bhagat Singh also a parjivi, Tikait asks PM Modi

Was Bhagat Singh also a parjivi, Tikait asks PM Modi

Rediff.com9 Feb 2021

Without naming the Prime Minister or using his 'andolanjivi' phrase, Tikait said, "In Parliament, they are saying these are parjivis (parasites). Was Bhagat Singh who sacrificed his life for this nation a parjivi? What about 150 farmers who died during this agitation? Were they parjivis too? Had they gone to Delhi to agitate and die?"

Will poll fever dim brands' love for IPL?

Will poll fever dim brands' love for IPL?

Rediff.com5 Mar 2019

There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.

Trump says 'Nike getting absolutely killed' as Kaepernick ad airs

Trump says 'Nike getting absolutely killed' as Kaepernick ad airs

Rediff.com6 Sep 2018

Trump, without offering evidence, said in a post on Twitter that the sportswear company was "getting absolutely killed with anger and boycotts."

Extras: Solskjaer likens Rashford to Ronaldo

Extras: Solskjaer likens Rashford to Ronaldo

Rediff.com10 Dec 2019

News of all that's transpired on and off the football field

Football Extras: Brazil's Neymar says injury not serious

Football Extras: Brazil's Neymar says injury not serious

Rediff.com21 Nov 2018

Team doctor Rodrigo Lasmar told reporters that while a scan was needed to confirm the exact diagnosis, he did not think the injury to Neymar's adductor muscle would keep him out long and Neymar confirmed that early diagnosis.

PIX: Ronaldo and his pretty WAG flaunt hot-bodies

PIX: Ronaldo and his pretty WAG flaunt hot-bodies

Rediff.com10 Jul 2018

After a stressful World Cup, Portugal's star Cristiano Ronaldo was seen enjoying a vacation.

Saudi Arabia for enhanced anti-terror cooperation with India

Saudi Arabia for enhanced anti-terror cooperation with India

Rediff.com25 Sep 2019

Nearly two weeks after drone and missile attacks on its vital oil facilities, Saudi Arabia has said it is enhancing cooperation with India to combat terrorism, including choking funds to terror networks and exchange of information and intelligence.

It is a triangular fight for the soap warriors

It is a triangular fight for the soap warriors

Rediff.com9 Nov 2017

Nirma detergent brand has shed its affordable tag for a more premium positioning against Surf, as rival Ghadi consolidates its position as a mass-market player.

MFs net buyers of stocks for almost 2 years in a row

MFs net buyers of stocks for almost 2 years in a row

Rediff.com7 Jun 2018

Foreign portfolio investors, on the other hand, have been net sellers in the markethaving pulled out Rs 8,600 crore

More Indians have died of covid than all our wars together

More Indians have died of covid than all our wars together

Rediff.com24 Sep 2020

The corona deaths in India so far add up to 91,149 (September 24, 3.26 pm). It is seven-and-a-half times the number of Indian soldiers slain in all the wars (1947, 1961-1962, 1965, 1971 and 1999) in post-independent India's history, observes Ambassador M K Bhadrakumar.

Coronavirus: Good cop, bad cop

Coronavirus: Good cop, bad cop

Rediff.com11 Apr 2020

As we get used to a long haul of isolation to curb the spread of COVID-19, the police's new avatar in many places is a far cry from that of the high-handed enforcer of law and order.

World Cup diary: Mexico fans wave gay pride flags in victory

World Cup diary: Mexico fans wave gay pride flags in victory

Rediff.com24 Jun 2018

FIFA World Cup revs up television sales in India

Amul advertisements capture the essence of India

Amul advertisements capture the essence of India

Rediff.com15 Apr 2011

The longest running advertisement campaign has also found a place in the Guiness Book of world records.

'Rising oil prices a key threat to Indian equities'

'Rising oil prices a key threat to Indian equities'

Rediff.com23 May 2018

Rising oil prices, sharp slowdown in mutual fund inflows and steep valuations remain the key risks for Indian investors going ahead.

Ramesh Chauhan's Bisleri to take on Prakash's Frooti with mango drink

Ramesh Chauhan's Bisleri to take on Prakash's Frooti with mango drink

Rediff.com14 Mar 2018

Bisleri International to launch a fizzy mango drink called Fonzo in April

'Liar, clown': Trump, Biden trade insults in chaotic presidential debate

'Liar, clown': Trump, Biden trade insults in chaotic presidential debate

Rediff.com30 Sep 2020

During the first of the three presidential debates in Cleveland, Ohio, Trump and Biden clashed over each other's personality, past record, family and their visions.

Why aren't Indian cars as safe as foreign ones?

Why aren't Indian cars as safe as foreign ones?

Rediff.com15 Nov 2020

India wasn't applying widespread crash testing like foreign countries do, so manufacturers didn't see the need for an investment focus on safety. Customers rarely walked into showrooms asking for the safest car. They wanted the cheapest or the most fuel-efficient or the best-looking car.

Can Biden do business with Raisi?

Can Biden do business with Raisi?

Rediff.com21 Jun 2021

The Biden administration should expect continuity in Iran's policies under Raisi. This may not necessarily mean that strengthening of ties with the West will be Raisi's top priority, observes Ambassador M K Bhadrakumar.

Investors could find BPCL's work culture delightful

Investors could find BPCL's work culture delightful

Rediff.com11 Jan 2020

'BPCL has always been spoken about as a multinational company though it is State-run... this sets our work culture also apart.'

Why does Modi ignore the dead and dying?

Why does Modi ignore the dead and dying?

Rediff.com19 Apr 2021

Rarely have we seen such intoxication over power, which ignores the cries of those dying, notes Jyoti Punwani.

Toyota goes for facelift to shake off taxi image

Toyota goes for facelift to shake off taxi image

Rediff.com27 Oct 2016

One of the smallest players in India's car market, it is banking on new-look Etios to make inroads into the personal vehicle segment

The perfect match made in Heaven

The perfect match made in Heaven

Rediff.com13 Feb 2021

'It is difficult to pin down any singular factor but marriage does invite the emotional investment of viewers,' observes Chintan Girish Modi.

Honda to power up the brand list with 4 launches

Honda to power up the brand list with 4 launches

Rediff.com14 Jun 2017

It kick-starts rally with the Africa Twin motorcycle; three more launches slated for the year

Jacinda Ardren sweeps New Zealand polls to win 2nd term as PM

Jacinda Ardren sweeps New Zealand polls to win 2nd term as PM

Rediff.com17 Oct 2020

'With 87 per cent of the votes counted, Ardern's center-left Labour Party has won 48.9 per cent of the vote, meaning her party looks likely to score the highest result that any party has achieved since the current political system was introduced in 1996,' CNN reported.

Will 2Bme b the brand 4 U?

Will 2Bme b the brand 4 U?

Rediff.com30 Sep 2018

Shashwat Goenka of the RP-Sanjiv Goenka group plans a high-decibel campaign around its young apparel brand 2Bme.

Oil can hit $100; poses biggest risk to Indian equities

Oil can hit $100; poses biggest risk to Indian equities

Rediff.com29 Apr 2019

The surge in oil prices has also affected the rupee, which hit a 6-week low of 70.25 on Friday against the dollar.

Why some fans are disillusioned with Modi already

Why some fans are disillusioned with Modi already

Rediff.com13 Aug 2014

To some of the economists and business leaders who as his campaign cheerleaders dared to dream of a Thatcherite revolution, he seems not to be listening.

Hyundai will drive into new 'pollution-free' office in 2020

Hyundai will drive into new 'pollution-free' office in 2020

Rediff.com17 Jul 2018

The two-acre office complex under construction on the outskirts of Delhi will be home to about eight hundred company executives. Special care is being given to air purification and the building will be equipped with a three-stage air filter system.

FULL TEXT: President's address to nation on I Day eve

FULL TEXT: President's address to nation on I Day eve

Rediff.com14 Aug 2021

President Ram Nath Kovind addressed the nation on the eve of India's 75th Independence Day. Here's the text of what he said:

Lessons from the Farmer's Protest

Lessons from the Farmer's Protest

Rediff.com18 Jan 2021

'This confrontation could have been avoided by a less arrogant administration that initially listened, used whatever negotiating skills they had and tried to be more credible,' observes Ramesh Menon.

Can EC see us through a free and fair election?

Can EC see us through a free and fair election?

Rediff.com18 Apr 2019

Can the Election Commission step up to the plate and exert its Constitutional powers with non-partisan conviction, asks Mitali Saran.

Jeevika Didis: Bihar's brave COVID-19 fighters

Jeevika Didis: Bihar's brave COVID-19 fighters

Rediff.com19 Apr 2020

Away from limelight, Jeevika Didis are silently fighting the coronavirus in rural Bihar.

HUL drops 'Fair' from 'Fair & Lovely', to rebrand skincare cream

HUL drops 'Fair' from 'Fair & Lovely', to rebrand skincare cream

Rediff.com25 Jun 2020

"Taking forward the brand's journey towards a more inclusive vision of beauty, the company will stop using the word 'Fair' in the brand name 'Fair & Lovely'. The new name is awaiting regulatory approvals and we expect to change the name in the next few months," Hindustan Unilever Ltd (HUL) said in a statement. As part of the rebranding, the company will also be announcing the new name for the 'Fair & Lovely' Foundation, set up in 2003 to offer scholarships to women to help them pursue their education.

Rajini @ 70: Film one-liners do not a politician make

Rajini @ 70: Film one-liners do not a politician make

Rediff.com11 Dec 2020

Rajinikanth's visible electoral strength is his constant mouthing of the term, 'aanmiga arasiyal', or 'spiritual politics', without he having to explain what it is. By implication, it is all that what Dravidian politics is not about. It may imply anti-corruption, being against Periyar's forgotten anti-god, anti-Brahmin dictum, but also ends up covering 'Tamil pride', which begins with Tamil language where, as a Maratha from Karnataka, he has more to defend himself. However, in the contemporary national context, aanmiga arasiyal is seen as a front for Rajini to market his brand of 'soft Hindutva' but identified even more with the BJP and Prime Minister Narendra Modi, in political terms, says N Sathiya Moorthy.